About Us
Reinventing Intimate Apparel Through Innovation, Inclusivity, and Uncompromising Comfort
Our Story
Founded in 2013 by Joanna Griffiths, Knix was born out of a simple yet revolutionary realization: the intimate apparel industry had been ignoring women’s real physical needs for decades. Frustrated by outdated designs, restrictive underwires, and an unspoken culture of discomfort, Griffiths set out to rewrite the rules. What started as a disruptive line of leakproof underwear has evolved into a global lifestyle brand that empowers millions of women worldwide.
From day one, Knix has championed authenticity, transparency, and body positivity. By replacing tired industry stereotypes with real, unfiltered customer stories, the brand has built a passionate, highly engaged community that redefines what it means to feel confident and comfortable in your own skin.
“Our mission is clear: to shatter taboos, engineer radically comfortable products, and inspire people everywhere to live unapologetically free from shame or discomfort.”
What We Stand For
- Radical Innovation: We leverage advanced high-performance fabrics, seamless technology, and patented leakproof engineering to solve genuine everyday human challenges—from postpartum recovery to active daily life.
- Absolute Inclusivity: True comfort belongs to everyone. Our product ranges span an expansive matrix of sizes, thoughtfully designed and tested on diverse real bodies to ensure flawless support.
- Taboo-Breaking Impact: We confront periods, light bladder leaks, postpartum changes, and body aging head-on through open education, open dialogue, and destigmatizing campaigns.
- Sustainable Comfort: By creating durable, reusable alternatives to single-use hygiene products, we help reduce daily environmental waste without ever sacrificing performance or style.
Our Product Universe
Knix offers a comprehensive ecosystem of intimate wear and lifestyle essentials engineered for modern living:
- Leakproof Technology: The pioneer of comfortable, stylish period underwear and reusable leakproof solutions that replace traditional disposable products.
- Wireless Support: Award-winning everyday and sports bras that provide all-day lift and stability without a single metal wire.
- Intimates & Apparel: Seamless underwear, lounge wear, sleepwear, and swimwear designed to move fluidly with every body shape and life stage.